In contrast we take a much different approach. Because we only carry a relatively small selection of hand picked products we can describe them in much greater detail and can tell you exactly why we think you should spend your hard earned money on them. In some instances we'll even offer an in-depth comparison of products in a category so you’ll be able to make an informed decision when trying to choose one over the other.

Products That Are Made To Be Great - Not Made To Be Sold

One thing is for certain, you won't discover the secret to achieving the perfect shave down at your local pharmacy. They may carry every name brand shaving product under the sun but if you thought the answer was there you wouldn't be reading this right now - you'd be in the shaving aisle staring at a confusing array of razors, electric shavers, shaving gels, shaving creams, pre-shave lotions, aftershave lotions and other dubious shaving accessories, most of which are mediocre at best and some that are downright terrible.

The fundamental problem with the majority of these mainstream products is that they are created in the labs of giant multi-national companies with sales and profit margins in mind first, while quality and actual usability receive considerably less attention. All you have to do is look at the long list of chemicals these products often contain, not to mention the ubiquitous presence of alcohol in so many of them, to see the evidence of misplaced priorities exhibited by many shaving product manufacturers.

Here at All About Shaving we carefully choose only a limited number of products that meet our high standards of shaving excellence. And many of our suppliers are small businesses that sprung up from someone's genuine desire to build a better or unique product, not from the need to appease the corporate stockholders or to squeeze out every last ounce of profit from a product at the expense of quality.

Double Zero Pricing - Because We Know You're Not Stupid

We don't know when it began or who started it, but somewhere in the history of retail sales somebody got the bright idea that lopping off a penny or a nickel from a nice even number like $20.00 was a good idea. Allegedly the thinking goes that when the buying public sees $19.95 they will focus on the $19 while ignoring the .95 cents, and as a result on a subconscious level they'll feel like they're only paying $19.00 dollars when they're really just saving a nickel off a $20.00 purchase.

This somewhat dubious attempt at customer manipulation may have worked once upon a time, and it might even work on occasion today in the 21st century, but after being bombarded with this tactic by every retail establishment on Earth for as long as we can remember we're saying "ENOUGH ALREADY!" The fact is that $19.95 is a lot closer to $20.00 bucks than it is to $19.00 and we respect your intelligence enough to believe that you know the difference.

So every item you see for sale here at All About Shaving will ALWAYS be priced at a whole number that you can easily add up in your head, and we call it Double Zero Pricing! We are the pioneers of Double Zero Pricing - we've used it since launching our first online retail store back in 1995. We're not trying to fool anybody with our prices, they are what they are. We know that you'll see the value in the quality products we carry and that our pricing is competitive, so we don't have to resort to demeaning little tricks to try and manipulate you into making a purchase. That, in a nutshell, is what Double Zero Pricing is all about.

A Site So Cool Even We Would Shop Here!

We're consumers too, and as a result we've designed All About Shaving to be the kind of online store where we would like to shop! That means we carry a unique selection of high quality products, and we strive to provide clear, concise information while offering a simple and intuitive way to navigate around the site. Isn't that the way online shopping is supposed to be? We think so and we hope you'll agree.

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